Which item is essential to include in a listing presentation folder?

Including a seller's net proceed sheet in a listing presentation folder is crucial because it provides the seller with a clear understanding of the financial implications of selling their property. This document outlines the estimated net proceeds the seller can expect after all expenses related to the sale are deducted, such as mortgage payouts, closing costs, and agent commissions.

This transparency helps build trust between the agent and the seller, as it demonstrates the agent's commitment to guiding the seller through the financial aspects of the transaction. Additionally, having this sheet readily available allows for informed discussions about pricing strategies, marketing plans, and potential negotiations. It directly addresses the seller's primary concern—how much money they will ultimately receive from the sale—making it an essential item in the listing presentation folder.