What should a REALTOR do regarding the list price of a property?

A REALTOR should allow the seller to make the final decision on the list price because the seller is the owner of the property and has personal insights into its value and market position. During the listing process, a REALTOR typically provides market analysis, comparables, and professional advice to guide the seller in understanding the current market trends and how they might affect the property's price. However, the ultimate choice belongs to the seller, who may have specific reasons for a desired price point based on their circumstances or personal motivations.

This approach fosters a collaborative relationship between the REALTOR and the seller, ensuring that the seller feels involved and respected in the decision-making process. It is also part of the REALTOR’s duty to listen to and act in the best interests of their clients, making the seller's final decision essential for maintaining trust in the professional relationship.