What is the primary responsibility of a property manager?

The primary responsibility of a property manager is to keep the property leased. This involves ensuring that the property is occupied and generating income for the property owner. To achieve this, a property manager must engage in various activities, such as screening potential tenants, handling lease agreements, and managing tenant relationships.

Additionally, by maintaining steady occupancy, property managers help optimize the return on investment for property owners. While marketing properties, conducting appraisals, and engaging in sales negotiation are important components of the real estate profession, the central focus of a property manager revolves around tenant retention and occupancy levels, which directly impact the financial performance of the property.