What is included in the general obligations owed to customers?

The general obligations owed to customers in the context of real estate transactions include ensuring honesty and performing due diligence. This means that as a salesperson, one must act with integrity and provide accurate information to customers, creating a foundation of trust. Due diligence involves thoroughly researching properties, understanding market conditions, and presenting factual information that can help clients make informed decisions.

This obligation encompasses both ethical and legal responsibilities, ensuring that customers are treated fairly and that they have access to the information they need to move forward confidently in their transactions. The focus on honesty and due diligence ensures that the salesperson is protecting the interests of the customer while abiding by industry standards.

In contrast, negotiating on behalf of clients, maintaining confidentiality, and guaranteeing successful transactions are important elements of sales practice too, but they are more specific duties related to the representation of clients rather than the broader obligation to customers. These duties encompass aspects of client representation rather than the general obligations owed across all customer interactions.