What does the REALTOR trademark signify?

The REALTOR trademark signifies a commitment to ethical business practices. The term "REALTOR" is not just a designation for individuals in the real estate industry; it is a trademark that indicates that the person is a member of the National Association of REALTORS (NAR) and adheres to a strict code of ethics and standards of practice. This commitment to ethics is central to the REALTOR brand, distinguishing its members from others in the real estate industry who may not subscribe to the same ethical guidelines.

This trademark emphasizes the importance of trust, integrity, and professionalism in real estate transactions, creating an expectation that REALTORS will act in the best interests of their clients while adhering to legal and ethical standards. As such, consumers can be assured that members who carry the REALTOR designation are committed to high ethical practices in their dealings.