Before collecting personal information, members must identify what?

Members must identify the purposes of collecting information before gathering personal data due to privacy and ethical considerations. This requirement ensures that consumers are fully informed about why their personal information is being requested and how it will be used, fostering transparency and trust in the transaction process.

By articulating the specific reasons for collecting personal information, members uphold ethical standards and comply with legal regulations related to privacy. This proactive approach helps in building a respectful relationship with consumers, who may be more willing to provide their information when they understand its intended use. It also protects the interests and rights of consumers, allowing them to make informed decisions about their personal data.

Understanding the purpose of data collection is a critical part of responsible selling practices.